OREO’s continuous two-flavor reveal
A 16-second vertical CGI product reveal turns a familiar cookie into two chocolate variants before a package and slogan payoff.
By @Oreo for OREORuns 00:16
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Why it works
The familiar face becomes a coated reverse before speech, making the novelty visible by 2.3 s. Seven measured type levels guide the eye through the locked composition; a hard cut at f374 clears the package tableau for a sparse sign-off.
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Tagged verticalproduct animationcgiflavor launchvisual hookcontinuous shotbrand colorkinetic type
