OREO's two-flavor cookie reveal
A 16-second vertical product launch turns one cookie into a sensory reveal, then shows two new flavor packs.
By @Oreo for OREORuns 00:16
This film opens with Library
A free account opens 100 hand-picked films. Library opens all 4,520 of them for $6 a month.
Free takes an email or Google, no card. See the plans
Why it works
The sparse opening holds a recognizable object until its edge-on turn around 2.0 s and tactile burst around 2.3 s make the visual question pay off. Plate 5 measures a ×1.61 push through the main reveal, while the frame-374 hard cut resets the busy pack proof to a clean sign-off; v1 missed that cut.
Films like this
Tagged verticalproduct launchmotion graphicsproduct animationfood advertisingflavor revealkinetic typepack shot
