A Cookie Chooses Its New Flavor
A 16-second vertical flavor launch uses one continuous blue product world, ingredient transformations, and a late two-pack reveal.
By @Oreo for OREORuns 00:16
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Why it works
The product sits beneath a short question until its edge turn around 2 seconds, making the hidden filling the answer. Speech begins at 6.46 seconds, while hard cuts at frames 300 and 374 clear the scene for two packs and return to a single hero; the measured replay peak falls in the sign-off interval.
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Tagged verticalproduct launchflavor revealproduct animationmotion graphicskinetic typepackaging revealfood advertising
