Give Claude
better refs.
Claude is only as good as the references you give it. Refs is 4,472 films that moved people, measured cut by cut into blueprints and prompts your agent can build from.
The hall
Walk the
archive.
Scroll to walk ·
films play as you pass · click one to open ittap a film to open it
4,472 films that
moved people.
What’s inside
Every film, taken apart.
Not a mood board. Measured cuts, timed beats and a recipe for each film, so Claude copies the method, never the footage.
Every cut, measured
Shot boundaries found frame by frame. Click a shot to jump to it.
- Cuts / min
- 36
- Average shot
- 1.5 s
Formulas across films
What the strong films of one format share.
28 formulasfilms per formula
15 plates per film
From the hook to the edit. Tap to flip.
05:06A recipe Claude can run
Paste it into Claude Code, make it yours.
Use Remotion to create an original 15-second, 60 fps motion-design showreel for {{PRODUCT}}. Timed beats: 0–1.9 s, a point grows into the mark inside faint circular guides; 1.9–3.4, a full-screen shape wipe reveals a huge {{PRODUCT}} title; 3.4–5.6, a warm-ivory process chart…
Refs × Claude
Same Claude.
Better references.
Add Refs to Claude, Claude Code, Codex or Cursor. Searching is free with no key, and Claude signs in with your Refs account when it goes further. Ask for a film and Claude studies the films that already worked, then plans and builds yours.
Brandprint Pro
Your brand,
as rules Claude follows.
Give Refs your brand’s X handle. It finds its launch films, takes each one apart and writes one brand kit: palette, type, logo and end card, motion, pacing, sound and voice. Claude then plans every new film inside it, and borrows only structure from the references.
- Finding launch films
- Measuring
- Writing blueprints
- Writing the brand kit
@yourbrand · Brand kit
9 films · Private- Palette
- near-black, bone, one cold accent
- Type
- grotesk 600, −3% tracking, sentence case
- Motion
- ease-out 0.4 s, no overshoot, UI slides 24 px
- Pacing
- a cut every 1.1 s, 2 s holds on the product
- End card
- wordmark centred, URL under it, 1.5 s
- Sound
- soft synth bed, a tick on every cut, no voice
● refs.plan_video(brief, brand: "@yourbrand")
From the archive
Films people want to recreate.
A Miniature Garden Becomes Life-Size
A prison wall becomes an escape route
Five-Minute Market UI Reveal
Pip’s Underdog Journey
Neon AI Search Reveal
An App for Every Idea
From Idea Prompt to Finished Websites
Young Futures, One Driving Campaign
The Wolf: Monochrome Pursuit Film
A Store Built Into a Commerce Platform
Searches Through a Year of Recovery
A Future Built Around People
Voice cloning launch with an audio comparison
Everyday Moments, Then the App
The Blind Choice Becomes a Celebration
From Prompt to Published App
From Expensive App Builds to a Free Start
Helpful AI, Imagined Threats
A one-take split proves steering precision
A Dance of Light Becomes a Micro RGB TV
Pixel 10 camera result and product reveal
A Lost Lamb's Imagined Journey
The School Run Contradiction
The tax call that steps out of the phone
A New Home, Imagined Together
Question to Cage: A Partnership Reveal
A tired dog becomes a ride request
The Bread: A Wordless Animated Tragedy
Oversized Find, Simple Ride
Coronavirus: From Infection to Pandemic Curves
Security as a Three-Pillar Spectacle
A Ball Passed From Mentors to the Next GenerationA Miniature Garden Becomes Life-SizeA prison wall becomes an escape routeFive-Minute Market UI RevealPip’s Underdog JourneyNeon AI Search RevealAn App for Every IdeaFrom Idea Prompt to Finished WebsitesYoung Futures, One Driving CampaignThe Wolf: Monochrome Pursuit FilmA Store Built Into a Commerce PlatformSearches Through a Year of RecoveryA Future Built Around PeopleVoice cloning launch with an audio comparisonEveryday Moments, Then the AppThe Blind Choice Becomes a CelebrationFrom Prompt to Published AppFrom Expensive App Builds to a Free StartHelpful AI, Imagined ThreatsA one-take split proves steering precisionA Dance of Light Becomes a Micro RGB TVPixel 10 camera result and product revealA Lost Lamb's Imagined JourneyThe School Run ContradictionThe tax call that steps out of the phoneA New Home, Imagined TogetherQuestion to Cage: A Partnership RevealA tired dog becomes a ride requestThe Bread: A Wordless Animated TragedyOversized Find, Simple RideCoronavirus: From Infection to Pandemic CurvesSecurity as a Three-Pillar SpectacleA Ball Passed From Mentors to the Next GenerationPricing
Free to browse. Pro to build.
Free
$0 forever
- 100 hand-picked films, playable from their source
- Their cut maps, hook sheets and the numbers
- The first plates of their blueprints
- Every film with Library, $6 a month
Pro
Most popular$10 a month, billed yearly · or $16 monthly
- All 15 plates of every blueprint
- A runnable recipe for every film
- Formulas across films of one format
- The Refs MCP’s build tools for Claude, Claude Code, Codex and Cursor, 3,000 credits a month
- Brandprint: 3 brands a month turned into house styles Claude plans with
Questions.
What do I actually get?+
Every film in the archive with its measured cut map, plus a 15-plate blueprint (hook, beats, shots, type, colour, sound, script) and a prompt recipe you can hand to Claude. Formulas compare films of the same format.
How does it work inside Claude?+
Add Refs as a connector in Claude, or with one command in Claude Code: searching is free, with no key. When Claude needs blueprints and formulas, it signs in with your Refs account, so there’s no key to copy. Claude can then plan your film from real references.
Do you host the videos?+
No. Every film plays from its original post and stays its maker’s. We publish our own measurements and analysis, and credit and link every source.
What is Brandprint?+
A Pro feature. Give Refs a brand’s X handle and it finds that brand’s launch films, blueprints each one and writes one brand kit: its house style as rules. Claude then plans new films inside that style with plan_video. Imports are private to you, and Pro includes 3 brands a month.
Is it free?+
A free account opens 100 hand-picked films, with their measurements and the first plates of each blueprint. Library, $6 a month, opens every film. Pro opens every plate, every recipe, formulas and the MCP’s build tools. Searching through the MCP is free, with no key.
How long is the average launch video?+
The median runs 53 seconds, with a cut every 3.5 seconds (16 a minute). “Introducing” is the most common first word on screen, 120 BPM is the most common tempo, and more than half end on their own name. That’s from 1,952 launch films measured in Refs, October 2026.
How is Refs different from STEALSHOT or Flowjam?+
By depth. Refs measures every film shot by shot, over 4,000 of them, and writes each a 15-plate blueprint (hook, beats, shots, type, colour, sound, script) with a recipe Claude can build from; its MCP plans, storyboards and checks renders as well as searching. STEALSHOT indexes stills from about 2,500 videos and its MCP searches frames; Flowjam’s free library is 55 launch videos chosen by its agency. Counts as listed on each site in October 2026.
Which agents does the MCP work with?+
Any MCP client can search Refs for free, with no key: add refs.video/mcp. The Claude apps (web, desktop and mobile) and Claude Code sign in with your Refs account when you go further, so there’s no key to copy. Codex and Cursor take an API key, with a ready config for each on the MCP page. Blueprints, frame sheets, formulas and plan_video come with Pro.
$ claude mcp add --transport http refs https://refs.video/mcp