LG's animated identity in context
A silent 17-second brand motion film that carries an expressive logo from a pink field into product scenes and back.
By @WolffOlins for LGRuns 00:17
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Why it works
The white mark is readable at 0:00 and makes its first visual change by 0:00.65. A 7.82-second application shot shows the same identity on a large display and among product imagery; the brief dark variant at 0:12.6 makes the return to bright pink at 0:14.4 feel like a payoff.
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Tagged brand identitylogo animationmotion graphicssquare videoproduct montagevisual storytellingcolour contrastsilent video
