Pink-grid AI process explainer
A 14-second technical motion explainer that turns a spoken AI claim into cards, a halftone sphere, and an isometric output diagram.
Why it works
A travelling label and sentence make the claim active through shot 1's measured −38.5% element slide. Hard cuts at frames 62, 203 and 250 switch between light and saturated fields, while shot 4 turns a flat tile plane into a bar landscape under a measured ×1.83 apparent push.
Blueprint
The first 2 of 15 plates are open. Claude reads the same plates over MCP.
Plate 01
The format in one breath
A spoken technical claim becomes a moving diagram in four visual fields: light grid, saturated process board, airy implication, dimensional output. The narration supplies the meaning while each field gives one part of the claim a different physical form.
Why it works
- The opening element travels left through almost the whole first shot while the sentence builds; plate 5 measures the element's −38.5% horizontal travel.
- Hard cuts at frames 62, 203 and 250 alternate the light and saturated fields; the brightness steps confirm the contrast change.
- The output grid gains depth during shot 4's ×1.83 apparent push, giving the final abstract idea a concrete shape.
Plate 02
Format card
| Platform · aspect · length | X · 16:9 · 13.88 s · source 1280×720 · 23.856 fps · deliver 1920×1080 |
| Pace | 4 shots · 3 cuts · 2.98 s median shot |
| Script | Narration-led · 37 words by plate 8, about 160 wpm overall; phrases steer cuts and text |
| Voice | Original, close technical explainer; low to mid register, alert rather than promotional |
| On screen | All designed motion: grid claim, cards and token panel, tiny sphere, isometric bar field |
| Type | Six measured levels, 14–90 px caps; required reading ≥38 px caps at 1080p; short phrase builds |
| Sound | Low tonal bed; no steady pulse; discrete accents, −14.9 LUFS reference mix |
| Structure | Four beats; geometric proof in shot 4; reference has no CTA, new version adds a plain text CTA within shot 4 |
Tools you'll need: Remotion for motion graphics · ElevenLabs or a recorded voice · Claude alone: yes
Frame sheets
Frame by frame
Stills taken at measured moments, each labelled with its time. Claude gets the same sheets over MCP.
Every frame sheet is Pro
The hook sheet is open. Pro adds the shots, timeline and transitions sheets, the same ones Claude reads over MCP.
Shots1 sheet
one frame per shot
Timeline2 sheets
the whole film at fixed steps
Transitions1 sheet
every frame around each cut and in-shot change
The rest of the blueprint is Pro
Plates 03 to 15 and the recipe: the timed shots, type and sound specs, and a prompt Claude can run.
Open the full blueprintPro is $16 a month or $120 a year.
- 03The hook, frame by frame (first 3 seconds)
- 04Structure (beat sheet)
- 05Shot grammar
- 06Visual style guide
- 07Voice and delivery
- 08Sound design
- 09Packaging
- 10Script template
- 11Production plan
- 12Prompts
- 13Edit recipe
- 14QA checklist
- 15Make it yours
- Recipe: the runnable prompt
Films like this
Tagged claudemotion graphicstechnical explainerkinetic typeinfographicgrid layoutpink paletteisometric diagram