A Smile Becomes a Brand System
A 90-second LG identity launch film turns an expressive mark into a full brand world through a timed application montage.
By @WolffOlins for LGRuns 01:30
This film opens with Library
A free account opens 100 hand-picked films. Library opens all 4,570 of them for $6 a month.
Free takes an email or Google, no card. See the plans
Why it works
The first six seconds use one moving red field and a staged text promise, withholding the brand until the expressive mark appears around 0:09. The middle proves the idea across lifestyle, UI and physical applications, then seven sub-second shots at 1:04–1:07 create a burst of range before a spacious nine-second identity close.
Films like this
Tagged live actionbrand launchidentity filmmotion graphicslogo animationbrand applicationskinetic typesquare video
