Airport Delay Turns Into Toy Football
A silent toy-scale brand film turns a delayed airport departure into a fast football chain across the terminal and tarmac.
By @nike for NikeRuns 00:27
This film opens with Library
A free account opens 100 hand-picked films. Library opens all 4,520 of them for $6 a month.
Free takes an email or Google, no card. See the plans
Why it works
The opening turns a brand-shaped aperture into an airport at f0–43, then the delay sign establishes an obstacle before the travelling object enters. The relay crosses 29 shots in 27.01 s, with a visually continuous scanner passage at f317–393 and a longer reaction payoff in shot 29.
Films like this
Tagged verticaltoy animationbrand filmsportsvisual storytellingensemble castfast cutsno voiceover
