Kobe 10 Protro Material Reveal
A tactile sneaker launch film that assembles macro material clues into a late full-product reveal.
By @nike for NikeRuns 00:27
This film opens with Library
A free account opens 100 hand-picked films. Library opens all 4,570 of them for $6 a month.
Free takes an email or Google, no card. See the plans
Why it works
The first 3.29 seconds show process, scrape and rupture without naming the product. The continuous tear-to-outsole handoff at frame 176 and the shot 11 reframe at frame 255 turn material clues into construction evidence; the complete hero arrives in shot 25 for 61 frames before the final mark.
Films like this
Tagged live actionmotion graphicsverticalproduct launchsneakermacro photographymaterial texturesexploded view
