Burger King's New Era Identity Reveal
An 84-second brand reveal that turns giant kinetic type into a complete identity system across packaging, food, screens, outdoor media and people.
By STIR for Burger KingRuns 01:24
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Why it works
A word-by-word opening flips to giant cropped type at 2.00 s, converting a short claim into a visual event. The mark resolves around shots 19–20, the strongest replay interval in the v1 audience data, then shots 21–63 prove the identity across objects, screens, places and staff. The shot-24 pullback and shots 31–40's dense insert run keep changing the scale of that proof.
Films like this
Tagged live actionbrand revealkinetic typeidentity systempackagingmotion graphicsproduct montageoutdoor campaign
