A Brand Dimple Becomes a Motion World
A 75-second Prime Video identity showcase turns one small logo detail into a full system of type, icons, color, campaigns, and a closing reveal.
By STIR for Prime VideoRuns 01:15
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Why it works
The almost-black nested contour becomes an identifiable mark across shots 1–3, including the internal reframe at frame 110. A 12.01 s moving system gallery in shot 12 contrasts with the rapid shots 18–27, then shot 30 returns to the identity before the fade around frame 1771.
Films like this
Tagged live actionbrand identitymotion designlogo revealkinetic typedesign systemiconographycolor palette
