The Truth-Test Interview
A retro polygraph interview turns product confidence into a tense, funny branded short through long pauses and rapid reaction inserts.
By @adidas for adidasRuns 01:20
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Why it works
The first shot holds for 316 frames while two people cross an empty stage; the machine then arrives through four hard cuts beginning at frame 316. Shot 18 lets the chart witness a contentious reply, while shot 45's 138-frame reaction restores suspense before the final mark. The spoken phrases, not a beat grid, control the 46 cuts.
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Tagged live actionbranded filminterviewpolygraphretro adsportsproduct placementdeadpan humor
