Air Max 1000: From Sketch to Printed Shoe
A maker-led product design film that turns a sculptural shoe launch into close-up feature proof and a 3D printing reveal.
By @nike for NikeRuns 01:54
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Why it works
The finished object appears at frame 0, before a maker enters at shot 7, so the explanation begins with visible evidence. Speech covers 73% of the 114.03-second film, while question cards in shots 8, 10, 22 and 26 reset attention; the manufacturing chapter and sketch burst at frames 2151–2250 make design decisions tangible.
Films like this
Tagged live actionmotion graphics3d printingproduct filmbehind the designmaker interviewproduct macromanufacturing
