The last-minute iPhone glass switch
A one-minute history explainer turns a launch deadline and failed drop test into a supplier conflict and payoff.
By @Newsthink for NewsthinkRuns 01:00
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Why it works
The first five seconds pair a four-month deadline with keynote imagery, and the frame changes by 1.65 seconds. A tangible drop-test problem appears around 0:14–0:16, the most-replayed window; later reversals at roughly 0:24 and 0:40 keep the story moving before the 0:53–0:59 payoff. Nineteen internal visual steps sustain about 30 picture changes per minute despite only 12 base shots.
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Tagged live actionverticalbusiness historydocumentary explainerarchival footagenarrationcaptionedmaterial test
