A Highway Assist Feature Told Through a Physical Gag
A silent automotive feature film turns an assist-ready dashboard state into a deadpan, hands-free character gag.
By @BMW for BMWRuns 00:43
This film opens with Library
A free account opens 100 hand-picked films. Library opens all 4,570 of them for $6 a month.
Free takes an email or Google, no card. See the plans
Why it works
The 89-frame opener lets a moving product establish the setting before the user viewpoint. A 6-frame zoom at f139 makes the status proof salient, then the gesture repeats in varied framings; the benefit line is delayed until shot 12 and the name until shot 13.
Films like this
Tagged live actionproduct filmautomotivesilent storytellingphysical comedydashboard uifeature revealcinematic
