The Tie and the New BMW X5
A workplace mini-film turns a stubborn tie into a through-line for four vehicle features.
By @BMW for BMWRuns 01:39
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Why it works
The 33-frame product-detail hook turns into a human request at frame 33, giving the product a reason to enter the story. Feature proof is shown through control, user and exterior shots, while the recurring physical nuisance ties the demonstrations together. The dense late insert run gives way to shot 72's 214-frame hero finish without a black fade.
Films like this
Tagged live actionautomotivenarrative commercialproduct launchworkplace comedyfeature democinematichorizontal
