FuelCell Rebel v5: Fast, Light, Up Close
A 15-second shoe launch film turns two benefit words into oversized type over studio product macros.
By @newbalance for New BalanceRuns 00:15
This film opens with Library
A free account opens 100 hand-picked films. Library opens all 4,570 of them for $6 a month.
Free takes an email or Google, no card. See the plans
Why it works
The whole product is visible before the first cut at frame 104, while oversized type renews shot 1 around 1.5 s. Six hard cuts progressively expose side, sole, lace and knit detail; the bright shot 7 packshot at frame 326 clears the dense claims. The measured beat is steady, yet none of the cuts lands within 1.5 frames of it, so the pictures control the edit.
Films like this
Tagged live actionproduct filmfootwearkinetic typestudio macrobenefit claimsmusic ledhorizontal
