FuelCell Rebel v5 Product Detail Film
A 15-second running-shoe launch film that alternates kinetic attribute type with tactile macro product shots.
By @newbalance for New BalanceRuns 00:15
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Why it works
The full product is legible through the opening shot before the first cut at frame 104, while large repeated name rows turn that held picture into motion. A continuous macro sweep in shot 3 travels +40.8% across the frame in its main segment, then the film resolves to a bright, sparse packshot at frame 326 after the darkest moment around 13.5 seconds.
Films like this
Tagged live actionproduct launchstudio productkinetic typemacro detailsportswearrunning shoebrand film
