iPhone 17 Color-Fan Reveal
A wordless, music-led phone launch film that saves its multicolour product lineup for the final seconds.
By Apple Spectrum for AppleRuns 00:33
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Why it works
The opening brightens from black by frame 34 yet withholds the object until shot 2, turning shape into a question. A 284-frame third shot moves through screens and a hidden hard cut at frame 420; shot 6 delivers the sculptural fan before the fade starts around frame 948.
Films like this
Tagged product revealabstract openingfeature montagecolorway lineupproduct animationclean uielectronic musicwidescreen
