MacBook Neo colour handoff reveal
A music-led laptop launch film that turns colourway handoffs into a tactile hook, then ends on a spare name card.
By @tim_cook for AppleRuns 00:30
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Why it works
The first cut waits until frame 213, while physical colour swaps keep the locked opening active. Five of seven transitions sit within ±1.5 frames of a tracked beat, and the sung phrases bridge the proof cuts. Two hard changes inside shot 8 at frames 660 and 690 give the name, offer and mark separate reads.
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Tagged live actionproduct revealmusic ledcolorwaystop downproduct demowhite backdropbrand film
