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00:13

Group Selfies That Expand to Fit Everyone (REF-0989) · Refs

Archive/Launch films/REF-0989

Group Selfies That Expand to Fit Everyone

A music-led product film proves automatic group framing through rapid camera previews and a gallery of finished selfies.

By Apple for Apple iPhone 17 ProRuns 00:35

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Why it works

The first 77 frames allow a group to crowd a single selfie before the device view answers the problem. Measured element moves in shots 3–11 repeatedly widen the preview, while the benefit card in shot 12 and eight finished results in shots 14–21 turn that behaviour into proof. The gallery's short stills are contrasted with the 150-frame black tail after a hard cut at frame 900.