The runaway wedding beer chase
A one-minute live-action brand comedy turns a runaway beer keg into a sentimental, escalating wedding chase.
By ZHENG WEN for Bud LightRuns 01:00
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Why it works
The printed object mark is readable by 0.5 s, before speech enters at 1.64 s. The distant escape in shot 9 and the hidden hard cut at frame 681 renew a clear chase route, while the large product close-ups in shots 23 and 25 set up the dry spoken button in shot 27.
Films like this
Tagged live actionbrand filmnarrative adslapstickensemble castproduct close-upmusic contrastwedding
