From brief to billboard: Runway Agent 2.0
A music-led launch film follows one fictional brand from a prompt through campaign assets, optimization, and city-scale payoff.
By @runwayml for RunwayRuns 01:02
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Why it works
The opening makes a specific campaign tangible before the product reveal in shots 4–6. The input handoff in shots 8–9 includes the film's strongest replay window, 11.2–11.8 s; shot 17 then moves one coherent campaign across variants before shots 22–24 enlarge it into the street. Only 7 of 25 cuts sit near the tracked beat, so proof and picture changes drive the edit.
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Tagged live actionscreen recordingproduct launchai agentmarketing campaigndark uikinetic typebrand world
