The outrage may be the campaign
A vertical news explainer turns a controversial ad into a question about whether backlash itself drives its reach.
By @Vox for VoxRuns 02:04
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Why it works
A direct controversy claim at 0:00 is answered with the source footage by 0:02.7, and its 0:11.2–0:12.4 visual is the strongest replay point. Six rapid reaction inserts around 0:22–0:30 make the backlash tangible; a question at 0:41 hands the argument to a second voice, with a headline at 1:06 and a cost-versus-gain point at 1:08–1:20.
Films like this
Tagged live actionverticalnews explainertalking headexpert interviewevidence montagekaraoke captionsarchival footage
