Ferrari Luce Interior Reveal
A music-led launch film reveals tactile cabin details and native interfaces before a replayed launch-control payoff.
By @Ferrari for Ferrari LuceRuns 02:13
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Why it works
Shot 1 withholds the picture for the first three seconds before the identity becomes visible, creating a question without words. Shots 4 and 5 contain five internal hard cuts (f699, f765, f979, f1015 and f1083), so the interface tour has more changes than its 24-shot count implies. The most-replayed 1:43.2–1:44.5 stretch coincides with the feature activation in shot 21, followed by a native status readout.
Films like this
Tagged product launchautomotive16:9dark uimacro product shotsinterface revealinstrumentaltactile controls
