R2 Adventure Launch Film
An 88-second cinematic launch that delays its announcement while racing through product details, people and outdoor journeys.
By Rivian for Rivian R2Runs 01:28
This film opens with Library
A free account opens 100 hand-picked films. Library opens all 4,570 of them for $6 a month.
Free takes an email or Google, no card. See the plans
Why it works
Shot 1 spends 245 frames moving from canopy to person and product before the montage begins; the median shot is only 0.79 s. Details, real use and varied terrain make the product legible without narration, while shot 86's announcement and shot 87's fading card simplify the close. Only 24 of 86 cuts align with the beat, so the picture leads the steady music.
Films like this
Tagged live actionproduct launchcinematic montageautomotiveoutdoor lifestylefeature detailsmusic ledwidescreen
