Gusto's Colorful Brand Refresh Film
A 36-second brand refresh moves from fluid color and palette cards through real business work, illustration, a payroll action, and a logo finish.
By @GustoHQ for GustoRuns 00:36
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Why it works
The liquid pink opening becomes a legible four-color system by 2 seconds, making the identity reveal feel earned. Four rapid live-action glimpses at 10.4–12.3 seconds connect the design to small businesses, while the long illustrated passage resets the pace. A brief payroll action around 24–26 seconds gives the brand film a concrete product payoff before the logo close.
Films like this
Tagged live actionbrand refreshbrand filmmotion graphicscolor revealeditorial typographylive action montagecharacter animation
