Readwise 2.0 phone-first launch film
A music-led app launch that moves from a quiet phone reveal through UI feature proof to a matching orange availability card.
By @readwise for ReadwiseRuns 01:00
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Why it works
Shot 1 holds the device for 165 frames while the interface assembles, so the user sees the core action before the claim. The full-frame field at f165 lowers luma, and shot 4's 938-frame UI sequence uses internal hard cuts at f662 and f1114 plus scale changes to sustain proof. The field returns at f1469 for a clear close.
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