Football Numerals in Motion
An eight-second silent football identity study that turns giant numerals into checks, halftone, stripes, and chevrons.
By @studiodumbar for Apple ServicesRuns 00:08
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Why it works
The first frame gives a full-size numeral, checks and a circular countershape before any explanation. Four hard cuts at frames 43, 51, 58 and 115 concentrate the resets, while shot 7 travels about 245% of frame width to expand one identity into a whole graphic system.
Films like this
Tagged motion designkinetic typographysports graphicsgraphic identity4:5silentgeometrichalftone
