A Chat Tease Becomes a Living Brand Identity
A 41-second vertical identity film turns chat bubbles into a flexible shape system, application collage and logo reveal.
By @studiodumbar for ReplikaRuns 00:41
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Why it works
Three chat bubbles build a personal curiosity gap by 2.75 s, then a blue-to-coral identity flash at 6.6–8.9 s changes the visual scale. The 8.9–37.9 s montage repeats one organic shape across human imagery, interface behaviors and many application crops before a 3.5 s logo hold, giving the identity both range and recall.
Films like this
Tagged verticalbrand identitymotion designchat uishape morphinggradientproduct collagelogo reveal
