A phone agent in three setup steps
A 25-second AI feature launch turns three tiny setup controls into a full-phone proof and a scheduling payoff.
By @calcom for Cal.comRuns 00:25
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Why it works
The dense benefit-and-device cover gives way to sparse centered type at the hidden f3 cut, creating an immediate attention reset. Three compact setup controls lead to the large phone proof around 12–17 s, while the single question keeps speech to 6% of the film. The final outcome text resolves through a five-frame gradual change at f1381 and remains legible to the end.
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Tagged product launchmotion graphicskinetic typedark uiphone mockupb2b saasfeature revealhorizontal