100 Million Customers on a Giant City Screen
A one-shot milestone film turns a nighttime landmark into a purple canvas for customer portraits, a 100 million reveal, and a multilingual sign-off.
By @nubank for NubankRuns 01:29
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Why it works
The fixed skyline makes the sphere's dark-to-purple reveal by 0:02 feel enormous without a camera move. Customer portraits recurring from about 0:19 give the delayed 100 million statement at 0:42 a human referent, and the three language cards at 1:10–1:22 turn the milestone into direct address.
Films like this
Tagged live actionbrand filmmilestoneone takenight exteriorlarge format displaycustomer portraitspurple
