Isomorphic Labs Identity in Motion
A silent brand motion film keeps a central wordmark fixed while glossy cubes shift scale, density and colour around it.
By @pentagram for Isomorphic LabsRuns 00:40
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Why it works
The wordmark stays legible from 0:00 while moving forms create depth through rotation and brief overlap. The field grows from large mint/cyan pieces into many small shapes by 0:08, pivots to warm colours around 0:10.4, then peaks as a dense lime field at 0:31.8 before clearing for the final read. Those count, scale and palette turns provide a reusable structure within one continuous shot.
Films like this
Tagged brand identitymotion graphics3d geometrypastel gradientfloating cubeswordmarkcolor transitionssilent video
