A City Forged Into a Football Kit
A cinematic home-kit launch turns Dortmund's industrial imagery into a slow-burn, music-led product reveal.
By @PUMA for PUMARuns 00:49
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Why it works
The 278-frame opening changes picture at frame 53 while withholding the full product, so the origin world can register before the montage. A 0.96 s median shot and concentrated portrait/detail run lead to the isolated product in shot 25; the internal cut at frame 1145 turns the retreat into a clean signoff.
Films like this
Tagged live actionproduct filmsportswearcinematicindustrialmusic ledproduct revealwide format
