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00:13

AI Teammates Take the Marketing Handoff (REF-2131) · Refs

Archive/Launch films/REF-2131

AI Teammates Take the Marketing Handoff

A 29-second AI work platform spot turns spoken tasks into interface actions and playful live-action metaphors.

By @mondaydotcom for monday.comRuns 00:29

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Why it works

The typed task stays readable through shot 1 before the first hard cut at frame 156, so the audience knows what the system is doing. Three short live-action metaphors interrupt longer UI proof, while the internal hard cut at frame 256 advances from plan to activity. The logo resolves during shot 8's 28-frame focus pull, then the image fades from about frame 703.