The Cost of Regret
A 42-second cinematic ride ad turns a small choice into a priced regret, then reveals the cheaper ride and a single action.
By @Uber for UberRuns 00:42
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Why it works
A moving vehicle crosses the locked opening shot through frame 72 before the frame-73 cut puts a choice on two people. The measured 321-frame street passage contains four internal cuts that vary the consequence before a regret amount, while shot 12 returns to the moving product with a comparable lower price. One spoken instruction in shot 13 and a 91-frame exterior end shot leave a single action to remember.
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Tagged live actionnarrative adprice contrastnight exteriorcinematicdialoguebrand filmhorizontal
