Running Shoe Sole Turned Into a Font
A product detail becomes custom lettering through a fast, tactile maker-to-screen process montage.
By @on for OnRuns 00:31
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Why it works
A tactile detail is established before frame 85, then reappears as editable geometry and a working font in shots 19–25. The 26 hard cuts keep the process moving, while the longer final shots 26–27 let viewers read the typed result.
Films like this
Tagged live actionadobe illustratorfontself makerverticalproduct launchdesign processcustom typographymaker montage
