A Small Ride Versus a Costly Regret
A comic live-action ad lets an awkward walk unravel before contrasting a €110 regret with an €8 ride.
By @Uber for UberRuns 00:42
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Why it works
A passing alternative occupies the first 60 frames before the awkward load appears, so the solution is planted visually. The damaged object in shot 13 makes the later price comparison concrete; shot 16 supplies the counterprice and the 92-frame final wide gives the brand a clean landing.
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Tagged live actionbrand filmnarrative adphysical comedyprice comparisondialoguecinematiclandscape
