A Winter Choice Remembered
A cinematic holiday brand film uses a childhood memory and a present-day gesture of kindness to earn its product reveal.
By @Lamborghini for LamborghiniRuns 01:30
This film opens with Library
A free account opens 100 hand-picked films. Library opens all 4,570 of them for $6 a month.
Free takes an email or Google, no card. See the plans
Why it works
The product approaches through shot 1's 106 uninterrupted frames, creating a visual question before the relationship is explained. A childhood memory beginning at frame 543 changes the meaning of the present-day looks; the shared walk in shot 34 resolves them before the control detail at frame 1928 and the message at frame 1978.
Films like this
Tagged live actionbrand filmnarrative adholiday storyflashbackvisual storytellingproduct herocinematic
