The Shared Run: Tree Flyer 2 Launch
A 30-second running shoe launch film that pairs fast, social running footage with tactile shoe details and a late brand reveal.
By @Allbirds for AllbirdsRuns 00:30
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Why it works
The first 61 frames trade runner, landscape, group and sole before shot 5 brings a tactile lacing detail. Shot 9 supplies a 4.34-second travelling passage with measured content travel of −101.8% frame width, while the late, nearly static heel in shot 22 gives the benefit room before shot 23's social release.
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Tagged live actionproduct launchrunning shoessports filmlifestylefast cutsproduct close-upsmusic led
