The film set becomes the living room
A 30-second live-action product film turns a movie-set tour into a visual handoff to a home screen.
By @Sony for Sony BRAVIARuns 00:30
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Why it works
A crew call changes the meaning of the staged opening before the guide begins, and the 44 spoken words carry the viewer through the craft tour. Internal cuts at frames 205, 356 and 577 keep the walk moving; the hard cut at frame 638 returns the opening image inside the home screen, making the product claim visible.
Films like this
Tagged live actioncinematicbehind the sceneswalk and talkproduct revealmatch transitionhome entertainmentwidescreen
