A rainbow of blush tints, swatched in sunlight
A 25-second music-led shade showcase moves from a coloured bottle lineup to a full forearm swatch reveal.
By @elfyeah for e.l.f. CosmeticsRuns 00:25
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Why it works
The opening 84 frames turn a diagonal row of real coloured packaging into a moving range promise. A matched overhead arm keeps the shades comparable through the long shot 3 and shot 9 holds, before the full-arm result at frame 685 and upright lineup at frame 709.
Films like this
Tagged live actionverticalbeautyproduct showcaseshade swatchestop downcolour progressionmusic led
