Dia's Hand-Painted Brand World
A wordless brand refresh film turns a hand-drawn mark into a warm landscape, then reveals a brief benefit line and URL.
By @diabrowser for DiaRuns 00:27
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Why it works
The hand-drawn mark creates a question across shot 1's 132 frames, including clearer views at the internal cuts on frames 47 and 92. The film expands to the wide motif at frame 176, returns to the brush at frame 361, then delays its benefit line until shot 5 and destination until shot 6.
Films like this
Tagged live actionbrand filmbrand refreshhand drawncinematicwordlesswarm palettelandscape
