Hermes Business blue-hour launch film
A wordless, blue-toned business launch film that trades rapid city montage for a long, readable title reveal.
By @NousResearch for Nous ResearchRuns 00:25
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Why it works
The first cut at 0.21 seconds and five cuts in the opening three seconds make the blurred blue city an immediate visual hook. A hand-held name card near 4.4 seconds plants a readable clue before the light-streak crescendo; the edit then slows into an 11.1-second final shot, with the title visible by about 18.6 seconds.
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Tagged product launchbrand filmsquare videocity montageblue grademotion blurmusic ledtitle reveal
