Loading the film…

refs

Films that moved people, measured cut by cut. Every film plays from its original post and stays its maker's; the blueprints and recipes are ours.

00:1000:2000:3000:40

Archive
Formulas
Add to Claude
Pricing

Source policy
Terms
Privacy
Contact

00:13

ChatGPT Atlas browser launch film (REF-4947) · Refs

Archive/Launch films/REF-4947

ChatGPT Atlas browser launch film

A quiet desktop-browser launch film that moves from an icon reveal to three real UI workflows and a spare end card.

By @OpenAI for OpenAI / ChatGPT AtlasRuns 01:38

This film opens with Library

A free account opens 100 hand-picked films. Library opens all 4,520 of them for $6 a month.

Free takes an email or Google, no card. See the plans

Why it works

The dock inserts the product icon by 0:00.75 and isolates it by 0:02.5, creating a visual hook without narration. Three feature arcs move from contextual help to recalled browsing and delegated shopping, with sparse title-card resets near 0:17, 0:42, and 1:01. Despite only seven cuts in 97.7 seconds, 25 internal UI changes keep the demonstrations progressing toward the cart payoff at about 1:23.