A Brand Mark Built Into a Product
A 16-second square identity film turns cursor-drawn geometry into a wordmark, color system, glossy mark, and branded cap.
By @galshirart for FramerRuns 00:16
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Why it works
The 119-frame cursor construction makes the silhouette readable before the 330-frame dimensional study changes its surface four times. Shots 3–5 compress identity variants into 30 frames apiece, while the final application in shot 10 makes the abstract mark tangible. The 120.06 BPM pulse supports motion, but zero of nine transitions sit within 1.5 frames of a beat, so picture changes stay surprising.
Films like this
Tagged motion designbrand identitylogo animationgeometriccursor animationproduct mockupsquare videocolor palette
