From Internal Tools to Customer Portals
A silent 24 second launch film turns a broad product claim into two UI backed use cases with soft pastel motion.
By @retool for RetoolRuns 00:24
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Why it works
The opening claim appears by 0.3 s and the larger promise by 2.3 s, making the category turn legible before the product proof. One continuous 719-frame shot carries two UI examples, with a 10-frame focus pull at frame 414 to bridge the second proof; the absence of hard cuts keeps the argument connected.
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Tagged product launchb2b saasmotion graphicson-screen textproduct uipastel gradientwidescreensilent video